"Americans have fought their way back from tough economic times, but the deck is still stacked in favor of those at the top," Clinton said in a video posted on her website, hillaryclinton.com.
"Everyday Americans need a champion. I want to be that champion so you can do more than just get by, so you can get ahead and stay ahead," she said. "Because when families are strong, America is strong."
The long-awaited announcement was preceded by an email from campaign chairman John Podesta to supporters, which was first reported by the Associated Press. A formal campaign kickoff isn't expected until next month.
First, Clinton will head to small communities in Iowa for roundtable discussions with students and educators in Monticello and small business owners in Norwalk, on Tuesday and Wednesday respectively.
The approach is part of a different strategy Clinton is taking from her 2008 campaign, which will focus on convincing voters through small-group settings that she has ideas for helping the middle class and the skills to govern.
Clinton's declaration that she's in the race ends two years of less-than-subtle preparation: giving speeches, promoting the causes of the Clinton family's charitable foundation, and assembling a staff for the 2016 race.
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